In 2011, globally renowned loyalty marketing company Groupe Aeroplan, rebranded their company.  New name, new logo, new look, all were announced to the global leadership of the company at a meeting in Toronto produced by Aquila.  This video was the first to put into use the brand standards.  We helped discover what aspects worked and what needed to be tweaked for use in video production, paving the way for future projects.

January 2012 Chevrolet revealed two concept cars targeted to a new buyer. For the opening of the press conference we produced this video, featuring the real thoughts and words taken directly from the young people at the heart of the target market.

Inspired by a bell choir, the 2011 launch of the renamed Chevrolet Sonic used custom built iPod and iPad apps to play the music live to the audience.  Meanwhile a dynamic video was played across a three screen array in sync to the live track.  The music track worked so well in fact that it comes across like a pre-recorded track.  In fact, the thrack was played on stage by the performers seen in this video.

Cadillac’s innovative Converj and stunning Ciel concept cars were revealed at the Pebble Beach Concours d’Elegance.  In addition to producing the outdoor reveals, Aquila was called on to produce a video unveiling the Ciel.  Entrusted with the highly sensitive footage of the vehicle, shot only days before, we executed a unique reveal that not only showed the vehicle but spoke to the design philosophy of Art & Science that was integral to the design.

The Cadillac ATS reveal was particularly interesting.  Held at Detroit’s College for Creative Studies (once home to Harley Earl’s design team) the show featured video and graphic content projected on the walls surrounding the event.

Fun and Color, that was the driving force behind this video revealing the new colors for the Chevrolet Spark.  The arrays of items were chosen to highlight aspects of the marketing for the vehicles.  “Affordable doesn’t mean boring” is a phrase used when talking about the spark and we wanted to create a lighthearted romp that spoke to the spirit of the car.

Created for Chevrolet’s Centennial Celebration in 2011, this video came to us with a short turnaround.  From design to execution this video came together showing the differences and the connection between the historical and the current look and feel of Chevrolet.

The Camaro ZL1 Convertible was revealed in the same press conference with the Chevrolet Sonic.  We wanted to share the style of the kaleidoscope but infuse it with a harder, faster, more powerful feel.

How do you present statistical information in an engaging way?  This video was one answer to that.