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Subaru Executives in Cars – No Coffee

A fun look at two Subaru Executives sharing thoughts while driving an all-original 1968 Subaru Model 360 “…the car that started it all.”

The shoot was particularly challenging as the camera crew are large guys and the car they were setting up is very small.  It also has no air conditioning on one of the hottest days of the year.

Subaru Impreza Reveal

A fun animation to bring out the feeling of the target Impreza owner. This was paired with a second screen that added to the sensory experience.

The Beautiful Buick Avista Concept

A car reveal in the round. That was the scene for the Buick Avista Concept reveal at Shed 3 during the 2016 North American International Auto Show. We took a raw space used for a food market and transformed it into an elegant destination for the reveal of a stunning car.

 

The 2017 Chevrolet Bolt

Fresh off the Chevrolet Bolt reveal at the Consumer Electronics Show 6 days earlier, we had a different focus at the North American International Auto Show.  More geared to details and the technology of the vehicle.

Chevrolet Cruze Hatchback at NAIAS

For the 2017 Chevrolet Cruze reveal, we surrounded the audience with video screens and used footage from around the world to bring across the global nature and appeal of the car.

2017 Chevrolet Bolt at CES

For the 2016 Consumer Electronics Show, Chairman & CEO of General Motors revealed the 2017 Chevrolet Bolt.  At the presentation we played off Chevrolet’s “disruptive” theme to surprise the audience.  We created a photo-real virtual set that started the show and at a key point, the set ‘fell’ into the distance revealing the graphics to encompass the entire 75’x 20′ screen.

2016 Camaro Reveal

To reveal the 2016 Camaro, we brought a famous work of Detroit art to life.

Subaru 2015 National Business Conference

This year’s meeting featured a 3D space environment and a two screen projection surface.

Chevrolet Spark at the NY Auto Show

5th Gen Camaro: 500,000th

Chevrolet announced its 500,000th fifth-generation Camaro, America’s best-selling performance car for five years in a row, in the United States.  An exciting video for an exciting announcement, plus a little tease…